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Article Dans Une Revue Communication & Organisation Année : 2012

Les organisations interactives : quelle innovation pour la communication ?

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Eleni Mitropoulou
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Résumé

Interactive Organizations : what's innovative in the field of communication ? Our professional life too has to deal with media within its framework. The communicative aspect (towards outside as well as inside) cannot be separated from the global professional system. Is this fact more valid nowadays than in the past? It doesn't matter, since our glance about it is not diachronic. From our point of view, communication within organizations establish a world of meanings related to the professional links, and constitute an object of study for the semioticians of communication. Involving a project and strategies of communication, it means series of actions, scenes of processing, devices agreeing with (effective or claimed) innovation, and frames defining the data processing. We shall limit our comment to sketch the problem of semiotic order concerning the professional link considered through its interactive aspect, which is a characteristic of our contemporary technologies of communication, as much as working groups might be internal or external.
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hal-00916105 , version 1 (09-12-2013)

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  • HAL Id : hal-00916105 , version 1

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Eleni Mitropoulou. Les organisations interactives : quelle innovation pour la communication ?. Communication & Organisation, 2012, pp.37-58. ⟨hal-00916105⟩
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