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Communication Dans Un Congrès Année :

Packaging : issues, trends and strategic perspectives

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Résumé

Manufacturers as distributors now give special attention to packaging. However, it is surprising that this subject has received little attention from researchers. We propose in this paper to establish a first state of the art, identify various methodological problems and finally suggest future research.
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Dates et versions

hal-00934866 , version 1 (04-02-2014)

Identifiants

  • HAL Id : hal-00934866 , version 1

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Marie-Pierre Pinto, Olivier Droulers. Packaging : issues, trends and strategic perspectives. International Conference Marketing Trends, Jan 2010, Venise, Italie. ⟨hal-00934866⟩
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