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Communication Dans Un Congrès Année : 2010

Packaging : issues, trends and strategic perspectives

Résumé

Manufacturers as distributors now give special attention to packaging. However, it is surprising that this subject has received little attention from researchers. We propose in this paper to establish a first state of the art, identify various methodological problems and finally suggest future research.
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Dates et versions

hal-00934866 , version 1 (04-02-2014)

Identifiants

  • HAL Id : hal-00934866 , version 1

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Marie-Pierre Pinto, Olivier Droulers. Packaging : issues, trends and strategic perspectives. International Conference Marketing Trends, Jan 2010, Venise, Italie. ⟨hal-00934866⟩
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