Relation client et réseaux sociaux : postures et images du client

Marie-Pierre Pinto (1) , Cécile Mclaughlin

1 CeReS - Centre de Recherches Sémiotiques

This article analyzes one or several postures of the customer in the relation that he maintains with the company through the various canals, in particular, the social networks. By posture, it is necessary to understand the self-presentation, in the management of the discourses and the uses. This posture is shaped by the company but also by the technological environment; it is the result of an interactive process, it is co-built.

Domaines: Sciences de l'information et de la communication

Marie-Pierre Pinto, Cécile Mclaughlin. Relation client et réseaux sociaux : postures et images du client. Y a-t'il une richesse des réseaux ?, Dec 2011, France. ⟨hal-00943414⟩